In this podcast, Tina Mani speaks to Prashant Kelker, Chief Strategy Officer at the Information Services Group (ISG) in a masterclass about Enterprise AI at scale.
The discussion talks about how brands and retailers can improve customer experience by a) Reducing the gap between discovery of products to purchase, in the light of low attention spans b) Co-creating content with the community.
It also includes Unthink AI's journey into generative AI from trying to embed relevant products within content, to generating content, to offering the platform to creators to build their own mini pop up stores and product collections.
The discussion dwells on the urgent need for brands to boost customer engagement and conversions by making their website engaging like social media and layer on personalized conversations to learn the customer intent and offer timely help.
